Відео

Is this Steph curry narrating?

Can’t stand him

Its almost as if the advert’s narration is speaking to the haters in the comment section 🤔

Haven't seem him in a while god he's old now.

I guess the brief was simple. People believe that UA is just a sports wear brand.

😂😂😂😂😂

If y’all would make a long sleeve sun shirt out of that material it would be the best breathable sun shirt for fishing , the material I’m talking about is those older grey men’s short sleeves with the big black vinyl H on the front in the center of the shirt , I have 5 of em now and that material breathes so good while I’m fishing on a very hot day , only store that has em now is EBay

Bring back the old material , not the Jersey material and not the new tech , the old material that breathed like on the Running shirts , that was the best breathable material , make some long sleeves out of it too for the fishing community they were made in Indonesia , Jordan , and Malaysia , bring back that fabric material pleas please

Crap material if heated it can melt to your skin

Next time UA you are in NYC, please invite me.

DEI. Didn't Earn It.

Man under armour is so underrated, you guys are great❤

Y’all killed it with this commercial and have been running it ever since! Excellent job!

You can tell there are some guys here who just don’t get it but in 100% with you girls and I would love for my daughter to have a chance to play against other girls and eventually other women

Bottomline -- brands - studios - agencies - individuals, who use AI to generate images - vids - movies - writing - music are hugely libel for class action and civil litigation lawsuits. AND According to Adam Shift and the EU it's retroactive, which means this may be the most expensive commercial ever made! Think about it -5k per copyright violation. Generative AI like Open Ai and Mid-journey using millions of copyrighted images and videos to train their AI. WOW! ADAM SHIFF just hit underarm with an uppercut. schiff.house.gov/imo/media/doc/the_generative_ai_copyright_disclosure_act.pdf Also interesting is all AI generated material is automatically public domain, so a brand cant own something generated by AI.. Nobody owns AI generated material because nobody wants to reveal their sources. Creativity is a beautiful human thing and lets keep it that way!

I will no longer purchase Under Armour after seeing they can't hire a crew to make their commercials

What a dog 💩 advert 🤣🤣 the fact @underarmour released this as a genuine advert shows how their company is clearly failing to make enough money to make real advertising anymore.

Jr

Generic and boring af 🥱.

Why the curry 9 and 10s still the same price , put them on Sale they are too expensive

thank you mate

The final boss

Why is he not showing the plates hes lifting.

THIS was stupid af. Sorry. I know it'll get better. It was just a mishmash of... things.

Training for Wrestlemania 40

Some ugly ass shoes tho

They want that smoke, give em that fire 🔥

Dözcü tv

GOLDEN

wtf is this?

The hand-eye coordination is ridiculous. Legendary shit

Gooo rock

Looks like dogshit

Original Footage (from prior Under Armour Commercials) Production Company: new-land Director: Gustav Johansson DP: Andre Chemetoff Production Company: Iconoclast Germany Director: Maik Schuster DP: Joao de Botelho

She is picturing Tom each time she kicks 😂😂

Hulk smash

There is no way this is ai generated they’re just slapping on ai on it to create controversy and we fell for it.

Nice work 🔥🔥🔥 It doesn’t matter how it is made. People here are complaining like it is really easy to make Ai driven films like this, but it’s not. This is a new level, one of the best Clips using AI I’ve seen so far. Great Work 🔥🔥🔥

AI trash

Original Footage (from prior Under Armour Commercials) Production Company: new-land Director: Gustav Johansson DP: Andre Chemetoff Production Company: Iconoclast Germany Director: Maik Schuster DP: Joao de Botelho

😂😂😂

Impresionante y magnífico.👌 El gran valor de la tecnología.📈 O te adaptas y aprendes a apalancarte de ellas, o lloras como niño y dejas que el mundo te pase. 🦍🧙‍♂️🧘‍♂️🧙‍♂️🦍

absolut garbage

Davontemack

To all haters; As much as its true that they used AI to generate images for this ad (mostly the images in the quick cuts parts) AI had nothing to do with the actual direction of this work, believe me. As of now, ai only generates images/video from prompts, theres still a lot of room that needs to be filled by human talent in order to achieve something like this. The editing, compositing, 3D modeling, sound design, etc. THE COHERENCE in the narrative, the direction of the message, the creation of the concept in the first place, these are purely human capacities. Theres no AI capable of outputing something like this. Could AI do all of these in the near future? Maybe. But at least this one piece, is undoubtedly created by humas for humans.

Not Cool. How can someone use someone else's work and claim to be a director???

But robots don't wear clothes. - AB in Borneo

Adapt to the tech or surrender yourself to be replaced by someone else.

Under armour>nike and adidas

A.I is a powerful tool. Whoever doesnt accept it as a TOOL to upgrade, he is going to stay behind. Good luck to all haters. It's like people are selling bows and then the gun appears. You cant keep selling bows.